Chapter 4: Ringing CHIMES

I love the way the author talks about "information-fatigue syndrome" (Burmark, 2011). I can very much relate to the situation where so much information is being given out that the point of the lesson is lost. Sitting through Staff Development sessions back at the time when I used to teach reminds me of all that. The whole idea is indeed to get the message across. In this case the minimalist approach should yield simpler instruction resulting in better retention (Burmark, 2011). The challenge however in presentation is not just grabbing attention but also in keeping attention focused on the presenter. For this a presenter must know the audience well and know what kind of presentation would "stick" with the target group.