Chapter 9: Tapping Emotions

A successful presenter must know the audience in order to tap into their emotions (Burmark, 2011). The presenter must know what the individual wants and/or what will spark the interest of the individual. For example, in order to raise money for under-privileged children in Africa we must present to the people who would care enough after seeing children suffer. Educators, parents, corporate offices etc would probably respond more towards a presentation that has pictures of children suffering in silence. The use of visual imagery is also very important to know how an individual thinks (Burmark, 2011). A very typical lesson on my first day with a set of students would be to make a Wordle presentation that would describe the students themselves (Burmark, 2011). In this way they may be able to learn new words as well as introduce themselves to their new teacher.